Tuesday, March 24

Looking back at the ADAS Partner Event

We look back on a very successful ADAS Partner Event. Last week, partners from across the sector gathered at the IVA school to discuss the latest developments in Advanced Driver Assistance Systems (ADAS).

The afternoon was dedicated to knowledge sharing and networking. Thanks to the wide variety of parties present, valuable cross-pollination occurred between technology, policy, and daily practice.

We kicked off the day with a presentation by Henk Wildschut (Head of Technical Center at IVA Driebergen) on training the new generation of entrepreneurs in mobility. Afterwards, the CBR about ADAS and the passenger car theory exam. Simeon Calvert (TU Delft) offered us an interesting insight into 'Meaningful human control', after which the ADAS Alliance shared the overview of the 2025 results and the objectives for 2026. Following this, the group split into three breakout sessions to delve deeper into the challenges we currently face.

Focus on training and information

A central theme during this edition was the crucial role of education and information, partly fueled by an inspiring presentation from the CBR. The various breakout sessions delved deeper into the challenges we currently face:

  • The handover at delivery: How do we ensure that a driver truly understands what is on his or her (second-hand) car? An important insight from the sessions is that the moment of delivery is often too hectic for a detailed explanation. A hybrid approach was advocated: digital information before delivery and a personal moment once the driver has gained their first practical experience.
  • Research by the ANWB: Following these discussions, the ANWB will conduct research later this year into the knowledge level of drivers upon delivery. This should determine whether the current provision of information aligns with the needs of the road user.


The challenges of ISA

Intelligent Speed Assistance (ISA) was also a major topic of discussion. Although the technology has great potential for road safety—think of enforcement in 30 km/h zones—acceptance remains a point of concern. Participants discussed, among other things, the impact of statutory error margins and irritation caused by audible signals. However, opportunities lie in encouraging good driving behavior through rankings and emphasizing the positive impact on fuel consumption.


An active community

The event proved that the ADAS Alliance will be a vibrant community with a sharp focus in 2026. The active participation in the sessions and the many questions from the audience underscore that the partners are ready to take the next steps together.

Given the positive reactions to the format and the frequency of two meetings per year, we are already looking forward to the next meeting. Together, we make the road safer by making optimal use of smart technology.


Below is a look back at this valuable day. We hope to see you again at the next edition!

Team ADAS Alliance