On March 19, participants of the ADAS Alliance gathered at the ADAS Partner Event to think concretely about the future of safe driving with driver assistance systems. In three interactive working sessions, we looked together at improving ISA, the user's information needs, and the role of explanation in vehicle sales.

We have listed the key conclusions and action points for you below.

1. Workshop: The acceptance and operation of ISA (Intelligent Speed Assistance)

The central question in this session was how we can improve the accuracy of ISA and how we can reduce user resistance. The brainstorming yielded two clear lines of action:

• The technology and data must be more reliable: ISA stands or falls with current and accurate speed information. Partners indicated that map and navigation data need to be updated more quickly, particularly during temporary situations, roadworks, and dynamic matrix signs. This calls for more intensive, structural cooperation between government authorities, road managers, car manufacturers, and map suppliers.
• Reducing irritation and framing positively: Much resistance arises from erroneous notifications and intrusive beeping signals, causing systems to be switched off too often. Participants advocate for more subtle, user-friendly signals and the ability for users to personalize warnings (such as setting a threshold). Additionally, we need to present ISA in a less 'controlling' way and focus instead on the comfort and peace of mind it brings to the driver.

2. Workshop: The user's information needs

How do we ensure that the motorist knows their way through the maze of driver assistance systems? The breakout session on information needs brought forward creative and concrete ideas:

• A 'Yellow Pages' and central reporting point: There is a need for a clear, digital handbook (a kind of FAQ with videos of practical examples) where users can quickly get answers to questions such as: What should I do if my system crashes? of What about calibration?It was also suggested to set up a central reporting point where users can share good and bad experiences.
• Smart partnerships and incentives: We need to disseminate the knowledge through channels consumers already use, such as the ANWB, AutoWeek, and TopGear. Additionally, we can increase motivation by, for example, linking an insurance discount to taking an ADAS module.

3. Work session: Explanation regarding the sale of a vehicle

The moment someone buys or picks up a car is crucial, but experience shows that the customer has a lot of information to process during the key handover. This breakout session focused on a smarter approach at the car dealership.

• Spreading information: Do not inform the customer only at the time of delivery, but spread the information between the moment of purchase and delivery. Actively ask the customer what he or she wants to know already.
• Practical tools for entrepreneurs: As an industry, develop a universal brochure or short videos that automotive companies can use. The use of a QR code in the vehicle that links directly to the specific ADAS explanation was also mentioned as a strong solution.
• Focus on the basics: Basically, the salesperson must be able to clearly explain three things: What systems are installed? What do they do (does the system actively intervene or does it only warn with a beep)? And how do you turn it off, if necessary?

Next steps

Behind the scenes, all flipcharts and written notes are stored in our SharePoint environment. In the coming period, we will use this valuable input to further shape our working groups and action plans. We will also link this to the actions in the implementation plans of our ADAS Alliance participants. We will follow up on this at our autumn meeting on September 24, building upon our plans for the period 2027–2029.

Once again, many thanks to those present for your active contribution and constructive input during this afternoon!